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Belgian show shot on iPhone looks like it was shot on iPhone …

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The creators of a new Belgian political comedy show, 16, have announced that it was exclusively filmed with iPhones. The six-part series is being shown online.

Sadly, from the trailer, you can tell. That may, though, reflect what appears to be a relatively low-budget production. There have of course been some much more impressive movies and ads shot on iPhone … 
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Apple’s Olympics ad features poet Dr. Maya Angelou reading ‘Human Family’ as part of ‘Shot on iPhone’ campaign

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Apple has released a new ad from the ‘Shot on iPhone’ collection featuring photos captured by customers, and this ad includes a familiar voice reading a famous poem over the slideshow. Dr. Maya Angelou is heard reading her ‘Human Family’ poem over shots of people all over the world.


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Samsung mimics Apple’s ‘Shot on iPhone’ campaign with ‘Captured on Galaxy S7’

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Samsung may think that running ads mocking Apple was the right thing to do, but it appears it isn’t above copying one of Apple’s most successful ad campaigns.

As CNET noticed, Samsung’s latest video ad – showing off the 4K video recording capabilities of its latest devices – is titled ‘Captured on Samsung Galaxy S7.’ Not quite as catchy as ‘Shot on iPhone,’ admittedly, but clearly inspired by the latter …


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Apple releases special ‘Shot on iPhone’ commercial for European Football Championship

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Apple has released a special ‘Shot on iPhone’ TV commercial for European markets called ‘The beautiful game’. It features iPhone photography of football stadiums, goalposts and players. The ad will likely air during the UEFA European Football Championship games, which kicks off tomorrow …
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Apple continues ‘Shot on iPhone’ campaign with 8 new videos

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In addition to unveiling a pair of new Apple Music ads starring DJ Khaled, Apple today has uploaded a series of new videos as part of its “Shot on iPhone” ad campaign. Last month, Apple returned to the Shot on iPhone ad series for Mother’s Day, but this marks the first big release of videos for the campaign in a while. The company initially rebooted the ad campaign in February with all-new images from the iPhone 6s.


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Tim Cook finds himself receiving Twitter snark over motion-blurred Super Bowl photo

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Update 1: As of 9th Feb, the tweet has now been deleted.
Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.


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‘Shot on iPhone 6’ photographers surprised with physical photo books from Apple

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Apple’s Shot on iPhone ad campaign was largely deemed a huge success, with the campaign taking home the top prize at the Cannes Grand Prix festival over the summer. Separately, a photo featured in the campaign won its own Cannes Lions award. Now, Apple is rewarding those photographers who had their iPhone-shot pictures featured in the campaign.

Apple today has surprised Shot on iPhone photographers with physical photo books featuring the images featured in the campaign. Participants in the ad campaign are receiving packages with the photo book, as well as a pair of plain white gloves, presumably meant to wear while the handle the cloth photo books. The books are all white and titled “The Gallery.”

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One photographer who received a book, Brendan Ó Sé, of Cork, Ireland, said the books were a complete surprise. “It was totally out of the blue,” he said. “Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.” (via Cult of Mac).

The Shot on iPhone World Gallery showcased images from 162 users and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries and included videos as well. Photographs that were included in the campaign were also featured on various billboards and buildings around the world. 

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Apple adds two new videos to its Shot on iPhone World Gallery

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Apple this evening has shared two new videos as part of its Shot on iPhone campaign. Apple originally introduced videos to the campaign earlier this month and made additions two weeks ago, as well. Today’s two new clips are follow suit with the earlier videos and are 15 seconds long. They have been added to both Apple’s World Gallery webpage and its YouTube channel.


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Apple takes top Outdoor Lions prize at Cannes Festival for its Shot on iPhone campaign

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Apple first launched its Shot on iPhone 6 ad campaign earlier this year to showcase photographs taken by users with their iPhone. The shots were shown in Apple’s World Gallery and were taken from various areas around the world. Now, Apple’s World Gallery campaign has taken the top prize in the Outdoor Lions category at the Cannes Grand Prix festival. The World Gallery images were shown off on billboards around the world. 


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Apple shares four new videos as part of Shot on iPhone campaign

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Earlier this month, Apple added videos to its “Shot on iPhone 6” website and today the company has added four new videos to the section. Today’s additions include videos from Australia, the United States, Norway, and the Netherlands. The videos, in addition to being added to Apple’s website, have also been uploaded to its YouTube videos.


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Apple expands Shot on iPhone campaign to highlight video capturing features

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Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:


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