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Today At Apple

Free creative sessions offered online and in Apple Stores.

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Today at Apple

Today at Apple is a creative initiative offered online and in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. After rolling out to every store in 2017, Today at Apple grew to offer 250,000 sessions per quarter attended by millions of people. In 2020, Today at Apple moved online with virtual Webex events.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you experience a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple and Made in LDN celebrate a summer of virtual creativity in new films

Young creatives in London made the best of a quarantine summer with Today at Apple and Made in LDN, the ongoing program that brings new opportunities to aspiring artists. To wrap up the year, Apple and the Mayor of London’s Office are celebrating youth creativity with short films that document Made in LDN virtual sessions.

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Today at Apple and Girls Who Code hosting virtual Sisterhood Story Sessions in October

Today at Apple will host a week of virtual sessions this October to celebrate Day of the Girl, an international observance that recognizes the challenges girls face and promotes empowerment. The online creative sessions are a collaboration with Girls Who Code, a nonprofit organization that equips young women with the technology skills they need to succeed.

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Young London artists share their music in Today at Apple’s Music Survival Final Showcase

Over the summer, some of London’s most promising young artists worked alongside music industry experts and the creative arts youth space Spotlight to craft their music skills. The five-week Music Survival series wrapped up on Friday with a Final Showcase where each artist had a chance to share their work in front of a panel of pros.

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Today at Apple everywhere: imagining the future of online creativity

Today at Apple Online Logo

The way we learn and create was transformed overnight when COVID-19 swept the world. As Apple Stores closed and in-store Today at Apple sessions were put on hold, an online outpouring of creativity proved that the arts remain essential to our lives even under extraordinary circumstances. When our crisis winds down, how can Apple continue to expand its in-store creative platform online to reach even more creatives looking for inspiration at any time?


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Today at Apple’s Made in LDN series returns to help young artists break into the music industry

This summer, Today at Apple and the creative arts youth space Spotlight are joining forces to give young artists in London an opportunity to learn the secrets of the music industry from experts. The Music Survival series of creative sessions runs from July 27 to August 28 and is the latest program produced in Apple’s Made in LDN series, which is supported by the mayor of London.


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New Today at Apple at Home videos will arrive weekly; GarageBand session added

Creative Pros from Apple Stores across the world are gathering their best tips and ideas to design inspiring projects you can try at home with just an iPhone or iPad. Today at Apple at Home is a digital extension of Apple’s in-store creative sessions, and a new session has launched just in time to explore over the weekend. Apple is now promising that new videos will be posted weekly.


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