Another important Apple senior designer has left the company after nearly 20 years
A few days ago, there were reports of two important Apple executives leaving the company. Now, Bloomberg is back with…
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The Unofficial Apple Archive is on a mission to save Apple history and inspire new creators
“I totally forgot that Rihanna was used as the track for an iPad 2 guided tour. What a weird year.”…
Mapping Apple’s vast universe of space gray shades
Silver aluminum, once the defining look of Apple products, has been met with increasing variety over the last several years…
Steve Jobs email confirms Apple considered launching an ‘iPhone nano’ in 2011
Over a decade ago, a handful of rumors indicated that Apple was developing a more affordable alternative to the iPhone…
Greg Joswiak & Craig Federighi join John Gruber to talk iOS 13, Project Catalyst, new Mac Pro, more
For The Talk Show Live at WWDC this year, John Gruber was joined by Apple executives Craig Federighi and Greg…
Tim Cook profile: From political diplomacy to negotiating parts prices to within $0.000001
Bloomberg has a long and sprawling Tim Cook profile, covering everything from his operations expertise to his diplomacy in dealing…
Year in review: All of the new hardware Apple released in 2020
Despite a variety of challenges and the ongoing COVID-19 pandemic, 2020 was a busy year for Apple. The company introduced…
Following iPhone 7, iPhone 4 (& few Macs) will become vintage/obsolete, lose Apple repair support
Apple is about to add iPhone 4 alongside other Macs and iPods to its list of vintage and obsolete products,…
Video: All four colors of Apple’s new iPhone Lightning Dock reviewed
Alongside Apple’s announcement of the new iPhone 6s and iPhone 6s Plus, it also released a new official Lightning Dock to sit the…
9to5Toys Last Call: Mac Developer App Bundle $60, 256GB Retina MacBook Pro $1,280, Tweetbot for Mac $10, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure…
Notes on the new iPods: Bluetooth 4.1, skipped generation, benchmarks and EOLs?
As expected, Apple updated its iPod lineup today and I just wanted to add a few notes on the new…
Apple to release new iPod touch today: gold option, 8MP camera, 64-bit, 128GB + new Nano/Shuffle colors
Apple will be rolling out a refreshed line of iPods today, according to sources. As indicated by new colors recently…
Apple releases new, faster, iPod touch with 8MP camera and 128 GB option, new Nano/Shuffle colors
As we reported this morning, Apple has today launched a new version of the iPod touch, featuring a 64-bit…
iTunes 12.2 update indicates new gold, dark blue, dark pink iPod nano, touch + shuffle colors
Apple could be preparing to refresh its aging iPod lineup with new colors, according to a new image found inside…
Apple turns store logos red and promotes (RED) products for World AIDS Day [U: more photos]
Update: Tim Cook has now tweeted about the logo change, being made globally. [tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’] Apple is lending its usual…
The next iPod nano is going to have a camera if these new spyshots are real (Update: March-April release?)
Update: MIC Gadget says that there is a shutter/overexposure problem with the 1.3 Megapixel camera shutter that Apple is working…
Upcoming Apple TV to feature low-power Bluetooth 4.0 technology, opens door to new, more advanced input devices
When Apple ships new hardware elements in a product, they typically have good reason. With the future of wireless input…
Apple Black Friday Price Guide – Get the lowest prices, updated live
It’s Black Friday and we’ve got the best deals from around the web on Apple products and accessories. Although most…
Apple’s Black Friday 2011 deals revealed: discounts on iPad, iPod, iMac, MacBook Air, MacBook Pro, and accessories
A trusted tipster has provided us with the details on Apple’s Black Friday (November 25th) 2011 sale. The sale is…
Despite global footprint, iPhone's untapped market still fairly large
If you need one more reason against the iPhone nano – a miniaturized iPhone version which has been the rumor…
QuickTime chip speculation off the block?
Apple’s research and development teams are certainly considering ways in which they can engage the processor design expertise recently bought in-house on strength of the PA Semi purchase.
“PA Semi is going to do system-on-chips for iPhones and iPods,” Apple CEO Steve Jobs told the New York Times in June – but the Apple rumpur machine has already moved into overdrive, with the most recent speculation claiming the company’s boffins are now looking to develop a small processor that would be capable of QuickTime encoding and decoding.
Apple product names are simple and easy to remember and differentiate.
Over at Computerworld, I did a quickie on Apple’s product names being so much better than their competitors.
Would you rather have an XPS-420 or a MacPro?
a Toshiba G900 or an iPhone 8Gb?
a Sandisk e270 Mp3 Player or an iPod Nano?
an Apple Airport Extreme or Linksys WRT54G? (OK, I’m not sure about this one- DD-WRT FTW – but you get the point)
With a Big. Simple. True. (as the folks at Wolff Olins used to say) naming strategy, Apple is already a step ahead of its competition – before the customer even sees the products.
Apple "Analysts" don't seem to be very good
So doing the last post, we had to do some research on Shaw Wu an Analyst for American Technology Research who had made a bad call on the numbers of iPhone unlocking. Thankfully, MacRumors has put together a list of Shaw’s predictions and their subsequent "truthieness". He’s riding about 15% correct…which is like picking horses at the track based on their names. Given all of this, he has a 4/5 star rating from Yahoo and many people make investment decisions based on his guidance. Some of the better ones (from Macrumors):
iPhone, iMac win world-class design award
Apple has taken two of the world creative industry’s most-coveted awards, a pair of Black Pencils from the D&AD, one for the iMac, another for the iPhone.
The D&AD winners were announced at an awards ceremony held in London tonight, on 15 May. Apple’s a regular winner at these events, taking two of the slightly less-coveted Yellow Pencils in 2006 (for the iPod’s video and nano).
In 2005, Apple’s head of industrial design Jonathan Ive won his own award, a special one made in recognition of his world-class achievements in design, the D&AD President’s Award for Outstanding Contribution to the Industry. Apple’s iPod,iPod mini and Cinema Display took Yellow Pencil awards in the same year.
In 2004, Apple again won a Yellow Pencil, this time for the PowerBook. Before this, Apple had won at least one award every year since 1999.