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Samsung bought two patents specifically for use in Apple trial, say attorneys

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In the ongoing patent trial where Apple is claiming Samsung infringed five of its patents, and Samsung is claiming Apple did the same to two of its patents, it has been suggested that Samsung bought the two patents concerned specifically to sue Apple. The allegation was made by Apple’s attorneys, reports The Verge.

The original inventors on the video patent, for instance, originated in Oklahoma, and the gallery patent originally belonged to Hitachi. In the case of the video patent, Samsung disclosed that it paid $2.39 million to acquire it in 2010, the same year FaceTime debuted alongside the iPhone 4. Apple hopes that will stand in stark contrast with its five patents, two of which were filed the day the company introduced the iPhone, and all developed within the company …


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Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

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We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …


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Opinion: Should Apple settle its Android disputes and move on?

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With Apple in the midst of its second major court battle with Samsung over alleged patent violations, and all but one of the five claims relating to Android rather than to anything Samsung-specific, it’s gotten me wondering whether further cases of this kind are truly beneficial to Apple.

I understand it emotionally, of course. It’s galling to work hard on a hugely popular hardware design or user-interface only to see someone else copy parts of it, and the desire to hit back at that is a natural one. But I’m not sure that it makes too much sense rationally … 
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Samsung wanted Google to do its dirty work in attacking Apple

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Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?


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Apple’s expert witnesses explain why Samsung owes Apple $2B for patent infringements

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Image: CNET

Image: CNET

With Samsung having argued in its opening statement that the $2B sum being claimed by Apple for five alleged patent violations was “a gross, gross exaggeration,” Apple called two expert witnesses to explain why it believes the sum is reasonable.

Re/code reports that first MIT professor John Hauser carried out a form of trade-off analysis to determine the value of individual features to customers.

Apple used a similar analysis from Hauser in the first Apple-Samsung trial in which he found customers might pay as much as $100 more for a Samsung phone that included patented features …


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Internal emails reveal Phil Schiller shocked by response from Apple’s ad agency over marketing direction

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Phil Schiller at WWDC 2013

If there’s one thing we’ve learned from the latest Apple v. Samsung trial, it’s that Phil Schiller isn’t as cool, calm, and collected at Apple HQ as he appears at each Apple keynote. We’ve already seen the Apple SVP of Worldwide Marketing fret over Android marketshare and Media Arts Lab not being on par with Samsung’s advertising, and Business Insider has covered an additional email exchange revealed in the trial where an irate Phil Schiller proves he is most definitely a product of Steve Jobs. We’ve already learned that Schiller was so shaken up by Samsung’s ‘Next Big Thing’ ad campaign that he forwarded a Wall Street Journal article to Apple’s ad agency, but Schiller was furious with the agency’s somewhat defensive response…
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‘Beating Apple is #1 priority, everything must be in context of beating Apple’ – internal Samsung docs

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Documents revealed by the second Apple vs Samsung patent trial are not just giving us a peek behind the corporate curtains at 1 Infinite Loop, but also a glimpse into Samsung’s Seoul boardroom. A slide from a Samsung business forecast from 2011 shows the company viewing “beating Apple” as its number one priority for 2012 … 
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Early iPhone 5 buyers were already asking for bigger screens, reveals confidential document

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Patent trials generally aren’t the most exciting of events, but documents revealed through the second Apple vs Samsung case are certainly providing a lot of fascinating glimpses behind the scenes.

The latest is the above summary of research Apple carried out among early buyers of the iPhone 5 to find out what they thought of the phone and what improvements they wanted to see, tweeted by Jay Yarow. While longer battery-life and better maps will surprise no-one, it’s interesting that even at the beginning of last year, bigger screens was third on the list … 
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Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

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Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …


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Apple vs Samsung patent jury selected, Phil Schiller confirmed as first witness

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Image: Mobile Magazine

The jury for the second Apple vs Samsung patent case has now been selected after a number of potential jurors were dismissed for possible bias. Apple is seeking damages of up to $40 per device sold for those Samsung phones and tablets it says violate up to five Apple patents, while Samsung is counter-claiming that Apple devices violate two of its own patents.

Unlike the previous trial, in which the similarity of Samsung’s hardware to iPhones and iPads was a key issue, the patents in dispute here are all software ones, and include standard Android features, leading some to suggest that Google is the real target in this case.

Trying to find unbiased jurors in Silicon Valley was never going to be an easy exercise, and several of those with connections to the tech sector were accepted. The court also found it impractical to eliminate jurors because they owned products from one or both companies, and it’s been reported that most own at least one Apple device, with some also owning Samsung TVs.

The final jury comprises six women and four men. Occupations include a former IBM manager, county government employee, accountant, store clerk, plumber, secretary, police department community service officer and a retired teacher.

The trial opens today with a video providing an overview of patent law, before opening arguments from each side. Apple has scheduled senior VP of marketing Phil Schiller as its first witness. The trial is expected to last around a month.

In the previous patent case between the two companies, Apple was initially awarded $1B in damages before $450M was cut, with a retrial ordered to look again at the damages awarded for some of the patents. The retrial awarded Apple $290M instead for that portion of the case, giving Apple a revised total award of $930M. Apple did, however, fail in an attempt to obtain an injunction against the products found to infringe its patents.

Apple’s ‘rubber-banding’ patent win stands – Samsung denied new trial

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The eventual resolution of last year’s big patent trial between Apple and Samsung is one step closer after Samsung was denied a retrial over one of the patents concerned: the ‘bounce-back’ or ‘rubber-banding’ effect when a user scrolls past the end of a document.

At the trial, which concluded a year ago tomorrow, each company accused the other of infringing on a range of patents … 
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