Skip to main content

vr

See All Stories

Exclusive: NextVR acquired by Apple (Updated)

Update: NextVR has replaced its website with a landing page announcing a ‘new direction’ without its existing service.

Update 2x: Apple has confirmed the acquisition to Bloomberg.

It’s no secret that Apple has ambitious plans for augmented reality and a future AR-focused headset. Apple is practically building the platform for its future headset out in the open with ARKit. What’s new is that Apple is believed to be in the process of acquiring a California-based virtual reality company called NextVR, 9to5Mac has learned.



Expand
Expanding
Close

IDC predicts AR and VR headset shipments will hit 100M by 2021 as Apple pushes ARKit, powerful iMacs

While Apple is getting serious with both AR and VR this year thanks to iOS 11 and more powerful Mac hardware, IDC has new data on the forecast for augmented and virtual reality mainstream adoption. IDC expects “dedicated AR and VR headsets collectively” to reach nearly 100 million units by 2021 compared to just under 10 million units last year.



Expand
Expanding
Close

YouTube for iOS now lets you watch any video in VR mode with Cardboard

YouTube Cardboard iOS 3

Google has been making great efforts lately in bringing virtual reality to anyone with a smartphone, and the latest update to its YouTube app makes finding VR content super easy. YouTube for iOS now includes a dedicated Cardboard button, which automatically transforms any video into VR mode for watching with Google Cardboard.



Expand
Expanding
Close

Oculus VR founder says they won’t support Mac until Apple ‘releases a good computer’

Screen Shot 2016-03-03 at 3.39.38 PM

What role Apple should play in virtual reality has been debated for a while now, but one major VR company today had a few things to say about Apple as a whole. Speaking to ShackNews at the Microsoft Windows 10 Showcase in San Francisco, Oculus VR founder Palmer Luckey was asked about the possibility of the Oculus platform ever supporting Mac OS X; his response was that it depends on if Apple ever “releases a good computer.”



Expand
Expanding
Close

VR coming to iOS within 2 years, says guy who repeatedly predicted an Apple HDTV launch “next year”

munster

There’s no doubt that Apple has a definite interest in virtual reality. Tim Cook said on the most recent earnings call that “it’s really cool and has some interesting applications,” and he didn’t see it as a niche product. That’s as big a clue as Apple ever gives about its degree of interest in a product area.



Expand
Expanding
Close

Apple now selling a classic take on the virtual reality headset with the new View-Master

View-Master Starter Pack (Featured Image)

Apple today has started selling the View-Master Virtual Reality Starter Pack on its online store. With all the news about the company building out and prototyping virtual reality tech, it’s interesting to see it offering a glimpse at what that future tech may be by selling the device on the online store. Harkening back to the classic ideals of the View-Masters from the past, the new View-Master allows users to go on exciting new adventures. Utilizing a mix of augmented reality and virtual reality, these adventures are now taken to a whole new level. Taking advantage of Experience Packs, users can navigate space, various destinations, and wildlife through a mix of AR and VR.



Expand
Expanding
Close

Apple reportedly building secret research team to develop virtual and augmented reality tech

Speck-cardboard

<a href="http://viptest.9to5mac.com/2016/01/05/speck-pocket-vr-viewer/" target="_blank">Speck’s VR solution on the iPhone</a>

During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.



Expand
Expanding
Close

Opinion: Now is the time for Apple to enter the VR market, but it shouldn’t go all in

Screen Shot 2016-01-27 at 11.13.53 PM

Apple has long been rumored to have an interest in the virtual reality market, but the company itself has always remained quiet on the technology. That’s not an unusual strategy for Apple, though, as it often only makes very general, or even negative, comments about a technology until it is ready to announce its own foray into a market. During the company’s earnings call for the first quarter of 2016, however, CEO Tim Cook was asked about his opinions on virtual reality.

Speaking on the call, Cook said that he thinks virtual reality has some interesting applications and noted that he doesn’t think it is a niche market, a comment often used against the technology by its naysayers. “I don’t think VR is a niche,” Cook said. “It’s really cool and has some interesting applications.”

This begs the question as to what exactly Apple has planned for virtual reality. There are a variety of possibilities, some of which companies like Google have already capitalized on. As we’ve learned in the past, however, Apple has no problem with launching its own version of a technology later in the game. So, let’s talk about some of the potential places in which Apple could implement virtual and augmented reality technologies…



Expand
Expanding
Close

Disney-backed virtual reality company brings 360-degree videos to Apple TV

360

If you have an Apple TV, look out for the Littlstar app, which brings 360-degree videos to the platform for the first time. The company says that it has thousands of videos in its library, including ones from major brands like Discovery, Disney, Fusion, MLB, Mountain Dew, National Geographic, PBS and Red Bull.

You use the trackpad on the Siri remote to control your viewpoint. In a ballet video, for example, you can look around the theater as well as watch the performance, to get more of a sense of really being there …



Expand
Expanding
Close

Apple granted patent for Google Cardboard/Samsung-Oculus style VR headset for iPhone

Apple-VR-headset-patent-01

Apple is about to go head-to-head with Google on smartwatches and also encroaching on Google’s territory with research into electric and possibly autonomous vehicles, but what about virtual reality? Today we get a look at yet another area in which Apple might compete with Google as the US Patent and Trademark office grants a patent to Apple for a Google Cardboard/Samsung-Oculus style VR headset for iPhone (via PatentlyApple).

Expand
Expanding
Close

Mattel plans to release its new Google Cardboard-based VR toy on iOS by end of the year

Google-View-Master-01

Google and Mattel are holding a press event today to announce a new product that merges Google’s experimental Cardboard virtual reality platform with Mattel’s classic View-Master toy. Also announced at the event: Mattel plans to bring the new View-Master toy and with it Google’s Cardboard platform to the iPhone by the end of the year.

Expand
Expanding
Close

Site default logo image

CES 2015: Pinć VR headset for iPhone 6 hands-on and first impressions

Pinc VR iPhone 6

A few months ago, we visited Toronto-based Cordon Labs for some hands-on time with the work-in-progress Pinć VR headset case for the iPhone 6 and Android-based smartphones. Fast forward to CES 2015 and we’ve once again had a few minutes to check out a new and improved prototype of the headset, now 20% slimmer and closer to becoming an accessory that could actually be pocketable without protruding through your pants. Read ahead for my first impressions of the Pinć and a brief overview of where I think it is headed.

Expand
Expanding
Close

Apple is working on VR gaming & user interfaces for future products, Oculus and Leap experts wanted

Oculus-Rift-guy-01

Update: Apple removed the job listings, but we have screenshots below.

Following our discovery that Apple was looking to hire app engineers to build virtual reality experiences, new job listings give us more insight into its interest in building VR gaming experiences and “cinematic user interfaces” for future Apple products.



Expand
Expanding
Close

Hands-on with Pinć, a $99 VR headset for iPhone 6 w/ Minority Report-style user interfaces (Video)

Pinc-VR_headset

Last week I met up with the people behind Pinć (Pinch), an under development VR headset that utilizes Minority Report-style user interfaces opposed to the mostly gaming experiences we’ve seen thus far from the competition. There are also a few other big differentiators for Pinc: it doubles as an iPhone case, uses hand gestures tracked by the iPhone’s camera for input, and includes a full SDK for developers built on Unity.

Expand
Expanding
Close